Kyra Sedgwick Campaigns to Keep Kids Safe

Power of Parents, a child safety program created in partnership with the National Center for Missing & Exploited Children (NCMEC) and Duracell, has announced that they will join forces with Golden Globe-winning actress Kyra Sedgwick in delivering crucial information about keeping America's children safer through a radio Public Service Announcement. Sedgwick lends her distinct voice and star power to spread awareness about the free downloadable tools available on the program's Web site, www.powerofparentsonline.com, that help teach parents about how to talk to their children about safety.

According to a new national study among parents, more than half of them say that they are looking for new ways to teach their family how to stay safe. Additionally most parents believe that they are confident with their ability to monitor their children's online communications, however less than half of parents surveyed discussed online safety with their children in the past month. The Power of Parents program aims to remind parents and guardians that the best line of defense in child safety is the guidance parents give to their children and the importance of having conversations with their children continually, as they progress through different developmental stages.

"As a parent, there is nothing more important to me than my children's safety,” says Kyra Sedgwick. β€œIt is my pleasure to partner with NCMEC and Duracell to focus attention on these helpful tools and let parents know that there are simple things they can do to protect their children.”

To learn more about NCMEC, visit www.missingkids.com. For additional information, visit www.powerofparentsonline.com.